Effective Application of New and Classic Methods

Marketing Plan

Marketing Analysis

The fruit and vegetable industry has always been strong, because people have always eaten fruits and vegetables. The outlook for the industry is just as good, because this is a popular product whose popularity really never wanes. There are a number of competitors, however. Luton is a decent-sized town so there are a number of grocery stores that sell fruits and vegetables. There’s Tesco and Waitrose and a few others as well. The competitors are good businesses that have a lot of customers, so it will be a challenging market in which to operate. However, we have a good business idea that will draw people from these competitors using the skills and experience of our team.

The demographics of Luton are that it has around 200,000 people and of these about 2/3 are white. The rest are either black or of Asian descent. This means that there is a big market for fruits and vegetables in the town. The target market is going to be Luton. This market is quite large, but we will attract people from the entire town with our marketing expertise and our fresh fruits and vegetables.

The entry barriers are the cost of setting up a fruit and vegetable company. This cost must be under £10,000 because that it our budget. In addition, it is important to make sure that we get a good supplier of fruit and vegetables because we need to have the best produce in order for people to want to buy ours. This means having good relationships with suppliers as well.

Marketing Strategy

The service component is going to be very important. While we understand that having the best fruits and vegetables is critical to our business, it is also important that we offer the best customer service. The customer service at many competitors like Tesco is rather impersonal and not all that positive. We understand with our experience the great service you get at fruit and vegetable sellers in India and Thailand, and that is the type of service that we want to give our customers in Luton.

The sales strategy is to have the best produce at the best prices. We know that English people like value for money, and that is what we intend to give them. It is important that the shop entice people with better quality product, great prices and great service, because this is really what customers expect. The promotional plan will emphasize all three of these different things, because they are all important. The promotion will focus mostly on local newspapers and community marketing, because these are the ways to reach the Luton audience without spending on a London budget. If we spend a few hundred pounds on promotion, this will allow us to have a good exposure to the market, and then from there word of mouth will drive a lot of business growth, because people like fruits and vegetables so much.

The pricing is going to be to give people value for money. We think that if we offer lower prices than the big competitors that we can draw business away from them, and make our own business successful. But for us, the real point of competitive advantage is still going to be the service, because we are not a big national chain where people are always sour and do not want to be there. We will make sure that our promotional material will focus on the service element, and on the high quality of our fruits and vegetables.

Lastly, the web strategy is important because everybody needs a web strategy in 2013. We will have a website that will provide information to customers, will market our fruits and vegetables, state the location and will also highlight useful things like special deals, new product arrivals and probably also social media as well, maybe recipes and pictures.

Marketing Strategy

I email files needed complete essay.


The business is located on the junction of Yonge Street, and Sheppard Avenue housed in temperance house. In this location, the main offices for business information gathering, accounts, management and requisitions will be held. The stores and assembly point for the business will be on the far end of Yonge Street’s intersection with Gerrard Street.

Business address: Endovile Tire Solutions Enterprise

Temperance House on Yonge Street

Web Address httpwww.e

Offices located in the premises: Customer Service; Regional Manager; Accounts; Workshop and stores supervisor.


The reach out to the target markets sales personnel will be trained on the marketing agenda. The sales team will be trained on measures to introduce the company, its products and services. The personal selling will involve visits to potential customers’ place of business and distribution of company fliers.


The training will target to give the sales personnel power to sell the company, it values and create a need for the company’s products and services in the market. Training on the company products and services will also be given to the sale team.

Incentive and Evaluation

Among the contracted sales personnel, 20% of those registering highest numbers of customer recruitment will be offered extensions on their contracts. An additional to the basic pay package will be considered as a commission payables based on customer expenditure. This measure will encourage the sales team to sell the business products and services (Fleisher & Bensoussan, 2007). The sale team success will be evaluated by:

Number of customers coming to make further inquiries to the business premises

The number of customer accounts created

Volume of sales made in the initial three months

Knowledge about the company and its product in the target market


To make known the company to the market

To enlighten the market on the tire products available and the respective advantage to specific individual needs

To create price awareness and cost benefits of our company’s products to the potential market

To make known in the market that additional after sale services are available

To emphasis on the need for tire care on a transport fleet

Allow for question, answers and discussion sessions that can yield maximum information share

Give avenues for further inquiry through a phone call or visit to company offices


Identify the target market and the existing competitors

Description and designing the communication strategy

Communication shall be by word of mouth that allow discussion and in depth understanding market needs and dispersion of message

Allocate budgetary and time resources

Undertake an evaluation of the communication exercises and come up with ideal corrections

Advertising Media will include Print media (fliers, bill board posters and company information brochures) and Audio and Visual advertisement (Radio and television advertisements).

Public Relations Program

Public relations will be involved in designing communication tools, and escalating measures for their distribution. This office will also handle all information from the client and assess appropriate measures of response. The public relations program will undertake to evaluate the market need, marketing needs and the effective measures of targeting the market. Information evaluations will be handled by the public relation office to oversee that the company image comes out as intended. The program will also undertake to create official and contractual documents creation overseeing the legal aspect of the company.

Sales promotions

To attract demand for the products after sale services will be offered to bulk purchases and frequent return customers. The after sale service will entail tire delivery, and fittings. Additional gifts items such as tire rim caps and among others will be given in devised contest and competitions.


The effectiveness of the advertisements and promotional activities will be assessed by the volume of sales and customer subsequent inquiries in the period immediate following the exercises (Dawar & Chattopadhyay, 2002). A sales log shall be maintained to keep track of sales achieved in this period. To assess information dissemination, and reach a field survey will be conducted determining the number of individuals contacted and the how well the information was received.


Dawar, N., & Chattopadhyay, A. (2002). Rethinking marketing programs for emerging markets. Long-Range Planning, 35(5), 457-474.

Fleisher, C.S., & Bensoussan, B.E. (2007). Business and Competitive Analysis Methods: Effective Application of New and Classic Methods. Upper Saddle River, NJ: Financial Times Prentice Hall.

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essay smile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper