Effective Communication In The Workplace


The majority of functions in any business is possible when there exists effective communication. This is because the business drive in any organization is passing messages efficiently from the top authorities down members of staff in low ranks. The communication with potential clients of an organization should also be effective to for the firm to build seller customer relationships. This should inculcate mutual understanding to foster success in the end. According to Wrench (2013), effective communication has a number of benefits ranging from clarity and direction. This also includes showing of obvious authority. The ability to have effective communication in organizations is the key tool to achieving long-term success.

My work as a senior salesperson in a car and merchandise business is very wanting in terms of the ability to communicate effectively. The flow of information in the year 2010 from all sectors of the organization was impressive making existing communication memorable and a living testimony. After acquiring a job in the organization at around that time without experience, it becomes difficult for one to cope and make progress. The help accorded to me by the general manager enabled me to organize my team to realize an increase sales from the previous year. All work coordinated in time and through the right channels gave an impressive performance which most competing firms still envy up to this moment (Wrench, 2013). This has kept the organization and its workers at par excellence and still thriving.




The reasons for perceiving communication as effective and the resulting impact

  1. Mutual harmony and organization of workers

The organization recognizes employees from different communities and races. Therefore, this mixture of personnel in terms of culture and beliefs is at times very unconducive for any business to thrive. However, coming together as one people in the business setting enabled us to foster harmony and effective organization of workers in the firm. This made the working environment lively and interactive, as people were willing and eager to share reliable information. The directives from the general manager to my department and ultimately the staff at the ground level increased the success of the business.

  1. Increase in employee performance

The employees will always give their best when proper handling and directions are effective (Gibson, 2012). This makes them eager to work at all times as them existing communicates motivates them greatly. Information sharing from the different existing cultures comes as a relief to the organization that allows forums to learn each other’s culture. This is because the cultures may contribute in different ways in improving the how the organization operates for the best. The forums act as an important gadget in transforming the face of the organization to a great recognizable extent.



  • Increase in sales volumes due to increase in the number of customers

The perceiving of the sales sector as the senior sales person comes even before computation of final sales. Through monitoring of the inflow of customers, my instincts could tell if the expected performance at the end of a trading period will be good or worse. In the current years since my posting to firm, the handling of customers through effective communication with them has borne fruits. No effort towards proper communication with the clients was a waste of time or resources (Wrench, 2013). The sales persons on the ground have proper training on how to handle clients thus increasing the number of potential clients in the organization. This is an attribute to effective communication employed.

Proper communication skills are very essential if any organization is to realize success. The use of the different existing forms of communication is very effective. The choice of the communication form to use, whether verbal or non-verbal is the choice of the communicator. This is as long as there is the realization of success in the end and achievement of the intended purpose. This also calls for those involved having an endowment of active communication and listening skills (Gibson, 2012).


Gibson, P. (2012). The world of customer service. Mason, Ohio: South Western Cengage


Wrench, J. S. (2013). Workplace communication for the 21st century: Tools and strategies that

impact the bottom line. Santa Barbara, Calif: Praeger.


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