How businesses fail to manage technology.

Introduction

Modern business organizations lack the capacity to remain innovative despite having the advantage of working in an environment characterized by rapid technological advancement. The 21st century, better known as the era of the internet, has provided a lot of opportunities for businesses to grow by adopting the freely oozing technology. However, businesses still fail to take advantage of this opportunity, not because they lack the resources to do so, but they lack the discipline to manage technology. Peter Senge addresses this issue through an article, and clues organizations on how to remain innovative. This paper, therefore, presents a response discussion of the article as presented by Peter Senge.

Discussion

In his article, “The Practice of Innovation,” Senge looks at the principles of innovation within a simple and a complex organizational work setting. He introduces his readers to the basic ingredients to successful innovation, namely focus on the organizational mission, defining important results, and doing an aggressive evaluation.  Senge notes that organizations today lack these qualities; hence, they present the important points of being innovative.

Senge believes that communication is not only the key to a successful business but also the key to a successful life and life encounters. He writes, “Language is messy by nature, which is why we must be careful how we use it.” Focusing on the organization’s mission requires good communication; only then can the mission sound meaningful. He goes ahead to explain the relevance of the mission by saying, “Mission provides an orientation, not a checklist of accomplishments. It defines a direction, not a destination. It tells the members of an organization why they are working together, how they intend to contribute to the world. Without a sense of mission, there is no foundation for establishing why some intended results are more important than others.” This statement is still vital today because it gives purpose to the members of an organization. Through it, organization members find the need to chase results. I believe that individuals also need to have a mission and good communication skills to achieve their objectives. An example of an organization that works with purpose is Apple Inc. It has a clear mission statement and focuses on it, and this explains why the company is among the best companies in the world.

In defining important results, Senge explains the difference between vision and mission. He writes, “The passionate the heart of every great undertaking comes from the deep longing of human beings to make a difference, to have an impact. It comes from what you contribute rather than what you get.” This means that it is the vision that makes the mission count. Having the two enables an organization to indulge in the aggressive assessment of its objectives. Having a vision brings out one’s purpose of pursuing something, more reasons why an organization needs it. The article resonates with what organizations yearn to have; hence, still relevant today and is connected to the story of leadership in a pack of wolves. Huawei Technologies was and is still the largest supplier of technological services in the world because it has managed to stick to its vision all along. Having started as a small company, it has grown to be what it is today for sticking to its vision, translating to a better interpretation of results.

After reading the article, I realized that it refreshed my knowledge of what it means to work in a group; just like in an organization, a class group team also needs to employ the three key principles identified by Senge. The article content may affect me in a number of ways; first, I will be aggressive in group discussions like never before. I was struck by Senge’s point that people are afraid to work in groups because they fear to be the cause of the failure, and his explanation did change my attitude about group work for the better. Secondly, I will be a better communicator and build a strong relationship with my group members. And yes, I do acknowledge that I am a poor communicator; but the impact of the article is changing this.

Conclusion

This paper discusses the road to building a successful innovation as per Peter Senge. As discussed, the key to innovation is focusing on the organizational mission, defining important results, and doing an aggressive evaluation. After reading the article, I contacted my sister, and he is now aware of the purpose of the mission in his career line. Her mission is to provide the best services to her clients. Knowing her mission is the first step towards becoming innovative. Well, not only for her but for everybody.

Works Cited

Senge, Peter. The Practice of Innovation; Leader to Leader Journal, 1998.

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