The business market in the United States is that of a competitive nature. This is owed to the extensive competition between the companies available. The United States is one of the most productive companies in the world. This is credited to the existence of successful business franchises. The business market has developed from a simple market to a more complex market. Most of the innovations have come as a result of the emergence of brand companies such as Coca-Cola and Pepsi. These two companies have been in the market for more than twenty years. It is difficult to have a considerable level of success in an uncertain environment. The fact that the two companies continue to record a high gross profit makes them suitable for the following analysis.
Coca-Cola Company, an American public company, manufactures retails and markets non-alcoholic beverages. Its SWOT analysis by Taylor (2008) reveals a brand has been a market giant since its engineering by John Smith Pemberton in 1886 and founding in 1892 by Asa Candler. Pepsi, with its headquarters in New York, sells soft drinks such as Mountain Dew, Slice, and Pepsi (Pepsi, 2011). Sales of its non-carbonated drinks contribute most to its revenues. It remains a leader in sales of sports drinks, PET bottled water, chilled juice, and bottled tea and coffee. Its over 100 brands are distributed worldwide. Just like Coca-Cola, it produces beverage concentrates and sells to independent bottlers in addition to overseeing product promotion. Its major weakness is its dependence on the American market as 52% of its revenue originates from the US.
Market strategy and concept
A market consists of buyers and sellers. The need for a particular good or service is ideal for the buying and selling of a particular commodity. For there to be a supply there needs to be the demand for a commodity. One of the challenges companies are faced with is making their brand appeal to the customer base. If a market environment does not have reliable sellers and produces of goods and services of a company, they are forced to buy from one seller. This is not ideal in that the company is in control of the market thus making their business a monopoly. A monopoly simply refers to a business or market that does not allow for competition between businesses. This brings forth a number of disadvantages such as the provision of poor services due to the lack of competition (Besanko, 2010).
The presence of one producer limits the choice of the buyer. A market should, therefore, encourage the existence of more than one producer so as to improve the market conditions. Coca-Cola has been in the market for a considerable amount of time. Their main competition in the foods and beverage industry is Pepsi. Pepsi is has taken the role of a competitor due to the fact that the company provides the same services as Coca-Cola. Both companies provide the famous cola beverage which is the most consumed beverage to date. For the companies to gain more consumers, they need to take part in a high market franchise that creates awareness of the products. This is a difficult test due to the different preferences and demands made by consumers all over the world. The competition between the two is different from most of the companies in the marketplace. Most of their marketing strategies are geared toward selling their brand as the best product in the market. One of the ways of marketing the products is by sponsoring big events such as the Olympics and major shows like American Idol. These shows are viewed across the globe making them convenient for the exposure of the brand. When the company takes on the responsibility of sponsoring another company, the sponsored company is inclined to reciprocate this favor by increasing the market potential of the company. Marketing is thus ideal for the success and sustainability of the company.
Customer privileges are significant for the analysis of the performance of the beverage industries. Customers have a great impact on the determination of the performance of the companies. As stated earlier, the competition is intense owing to the different companies in the market. This makes it difficult for companies to remain in the market for a long period of time. Companies have come out with ways of outsmarting each other to gain new consumers. One of the ways of achieving this is by differentiation the products. The beverage company has come a long way from the time of its inception. Most of the beverages were inspired by traditional cultural aspects of the country. Most of the products of both Pepsi and Coca-Cola were geared toward soft drinks. The companies created products that catered for different flavors available to their customers. Over the years, the demand of the customers continues to dictate the type of product to place in the market. This saw the change of the products from soft drinks to water and energy drinks. This widened the scope of both companies making them subject to the demands of the customers. One of the recent trends in the market is the demand for hot beverages such as tea and coffee. These beverages were initially provided by companies such as Nescafe and star bucks. The choice of Coca-Cola and Pepsi to take on this new market shows the amount of pressure that the company faces in their quest to become market leaders. The invention and innovation of new products continue to play a significant role in the industry. One of the ways the company can continue to maintain its position in the market is by differentiating their products. This would, in turn, provide more exposure and profit for the company in the long run (Ferrell & Hartline, 2011).
The SWOT analysis
In order for a company to establish its position in the market, they need to conduct a SWOT analysis. A SWOT analysis is basically a summary of the internal and the external market surrounding of any business. One of the factors to consider in this case looks at the performance of a company in relation to its competitors. The Coca-Cola Company provides a perfect example of the vitality of this type of research. The company has proved to be one of the most successful companies in the present market. This is due to the number of products available to their consumers. The company prides itself with more than 500 brands distributed to different countries all over the international market. One of the ways that the company has been able to maintain this strategy is through franchising their products. The company has managed to list itself in the new NYSE making it a public company. This gives the public an opportunity to own a section of the company by buying shares (Mazzucato& Open University, 2002).
The SWOT analysis is also ideal for the determination of the strengths and weaknesses of the company. All companies fall short of their projections at one time or another. One of the ways of avoiding this situation is by focusing on the internal and external strengths of the business. This makes companies maximize their strength and minimize their weaknesses. Another factor is to focus on the external forces such as the legal and governing authorities. The company has to ensure that its values are in line with the ones of the authorities. This involves ensuring the observation of rules and regulations required for the company to meet before the inception of business (Pride & Ferrell, 2006).
The Coca-Cola Company and the Pepsi brand have been competitors for a long time. This is due to their provision of products that cater to the same clientele. One of the most competitive products of both companies is their cola soft drink. The companies are highly reliant on the American market which acts as a challenge for their growth. The Pepsi Company boasts the performance of mountain dew which brings in a large percentage of the company’s sales. The two have managed to outsmart each other in different parts of the globe. This has made them longtime rivals in the beverage industry (Hill & Jones, 2008). Marketing involves intense advertising of a product or a service. A company needs to invest a substantial amount of money so as to improve the reception of its brand. Both Pepsi and Coca-Cola invest a substantial amount of money in advertising and marketing. This is essential for the sustainability of the brand in the households of the internal and external market.
The current market is difficult to venture into due to the intensity of the market factors. Both companies have managed to maintain their position as market leaders due to their market strategies. A company should ensure that it performs market research so that it can determine its competitors, strengths weaknesses. This will is significant in that market research assists the managers in decision making. A company is thus able to take the advantages and use them to its strengths. This, in turn, brings in profit that improves the performance of the product. The market research also encourages the company to avoid unprofitable investments. This is essential so that the company can project the future when making decisions. Market research is one of the principles of marketing. A company that does not conduct adequate research faces failure in the long run. Both Coca-Cola and Pepsi have proved to be iconic in terms of performance and distribution. This would not have been possible without extensive research and analysis.
Bachmeier, K. (2009). Analysis of marketing strategies used by PepsiCo based on Ansoff’s theory. München: GRIN Verlag GmbH.
Besanko, D. (2010). Economics of strategy. Hoboken, NJ: John Wiley & Sons.
Ferrell, O. C., & Hartline, M. D. (2011).Marketing strategy. Australia: South-Western Cengage Learning.
Hill, C. W. L., & Jones, G. R. (2008).Strategic management: An integrated approach. Boston: Houghton Mifflin.
Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2011).Business ethics: Ethical decision making and cases. Mason, OH: South-Western Cengage Learning.
Mazzucato, M., & Open University. (2002). Strategy for business: A reader. London: Sage in association with the Open University.
Pride, W. M., & Ferrell, O. C. (2006).Marketing: Concepts and strategies. Boston: Houghton Mifflin Co.
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!