Tourism Should Adopt Alternative Energy Strategies
Tourism is one of the largest industries in the world. In 2010, international tourist arrivals increased by approximately seven percent, to 935 million arrivals (“World Tourism Organization,” n.d.). This figure doesn’t include the millions of arrivals for national tourism. Clearly, this global powerhouse of an industry can significantly impact global change. Included in this ability is the ability to impact the global environment. Global climate change is an increasing social concern. Additionally, the climate can either positively or negatively impact this industry.
As such, this paper develops an argument supporting why the tourism industry should adopt alternative energy/fuel strategies to combat climate change. To this end, a summary of how climate change and tourism are interrelated is presented. This is followed by a summary of the types of alternative energy/fuel strategies that may be considered for use in the tourism and hospitality industry. This discussion concludes with an overview of the existing obstacles and/or problems the tourism and hospitality industry may encounter as they work to adopt alternative energy/fuel strategies.
Climate Change and Tourism:
Both public and political concern regarding climate change has increased significantly over recent years. Scott and Becken (2010) state, “With tourism’s recognized growing contribution and key regional vulnerabilities to climate change, the Davos Declaration on Climate Change and Tourism declared that climate change ‘must be considered the greatest challenge to the sustainability of tourism in the twenty-first century.'” (p. 284). As such, much research has been conducted, in recent years, regarding climate change and the tourism industry.
As Scott (2011) notes, “scholarship on tourism and climate change now extends over a period of 25 years” (p. 18). Thus, a large body of knowledge has been developed over the years regarding this relationship. Scott further cites Weaver as describing the rapid increase in the quantity of academic publications on tourism and climate change. Between the years 1996 and 2009, 128 papers were found via the CABI Direct database. Of these, the topics that were researched included: the potential impact of climate change on destinations and/or visitation patterns, climate change as it impacts winter-ski tourism, climate change as it impacts coastal areas and small islands, and how tourism contributes to climate change via greenhouse gas (GHG) emissions. As much of tourist activities center on travelers spending time outdoors, it is not surprising that climate change can significantly impact, not only individual destinations, but also the industry as a whole.
Several studies discuss the importance of climate and destination choices by travelers. Hu and Ritchie (1993) reviewed multiple studies that found that climate and natural beauty were universally important to travelers when they defined a destination’s attractiveness. Shoemaker’s (1994) study found that a pleasant climate and the ability to sunbathe while on vacationing, were attributes travelers sought when selecting a destination. Dwyer (1988) investigated a variety of factors, including: noon temperatures, percent of sunshine, percent of rain, and depth of snow, and how they affected the daily site use for urban forest recreation. Warmer temperatures and increased sunshine were positively correlated to increased visitation of hikers, cyclists, joggers, and dog walkers.
Viner and Agnew (1999) review the impact of climate change on a wide variety of international tourism destinations, noting that many of the ecosystems of these destinations are vulnerable to climate change. The impacts on these destinations from climate change occur in a variety of different ways. Increased stresses on the environmental systems of these areas is one such impact, such as rising sea levels around small island states. The Maldives are one such destination where sea level rise is a significant concern.
The risk of illness due to climate change is another impact of climate change on tourist destinations, reducing tourism to these areas. As Viner and Agnew (1999) note, “More frequent periods of extreme heat will cause discomfort in many resorts of the Eastern Mediterranean, where the number of days above 40C is estimated to increase. Decreasing cloud cover in Australia will increase exposure to the sun’s harmful rays and malaria is likely to re-emerge in Spain” (p. 3). Winter destinations, as well as sunny destinations, are also likely to be affected by climate change. Less snowfall and shorter ski seasons are a significant climate change impact that can affect popular winter destinations from the Alps to the Rockies. Commercial ventures that are already marginal because of their low-lying ski hills, such as ski resorts in the Scottish highlands, are especially impacted.
Types of Alternative Energy/Fuel Strategies Tourism and Hospitality Should Consider:
It becomes clear that climate change can negatively impact the tourism industry. For this reason, the industry must take steps to help counteract this phenomena. One such way is the adoption of alternative fuel and/or energy strategies. When investigating the cruise industry segment of the tourism industry, it was found that there are four primary areas of renewable energy investment that are recommended, which fall into two general categories. The fist category comprises short-term efficiency project requiring modest capital investment. The second includes strategies that are long-term initiatives. The one alternative energy strategy suggested in the report is a long-term initiative. (“Renewable energy,” 2008).
Solar and wind-powered ships can reduce fossil fuel consumption by cruise liner ships, as well as electricity consumption, which often is generated from coal-burning power plants, when ships are plugged in at the docks. Cruise ships are traditionally in areas with consistent and reliable sunlight, as well as ocean breezes. This makes these two alternative fuel strategies very well-suited for the cruise industry (“Renewable energy,” 2008).
The hotel segment of the tourism industry, according to Reckoska, Reckoski and Vasilesk (2008) can use alternative energy sources for a variety of activities. Around the world, alternative fuels can be used for heating, lighting, kitchen functions, transport vehicle movement, and hotel pools. However, some areas are not as lucky as those frequented by the cruise industry, with consistent and reliable sunlight available. Blazevic and Rijeka (2009) note that in Croatia, the area is not conducive to the use of solar power as an alternative fuel source, for widespread usage. However, other resources, such as biomass fuels, wind power, geothermal power, and small water courses offer more feasible and commercially viable alternative fuel sources, for the tourism industry. In fact, small water plants in Croatia produce 108.3 GWh.
As mentioned, there are a variety of types of alternative energy sources available. Biomass fuels include: wood, renewable crops and animal waste burned to generate energy. Geothermal energy harnesses the high temperatures under the Earth’s surface. Hydroelectric power involves the use of water and has been used throughout recorded history. Solar energy can be harnessed through solar panels or utilize photovoltaic technology. Finally, another alternative energy that has been used for more than two millenia is wind energy (Reckoska, Reckoski and Vasilesk, 2008). By utilizing these renewable resources as energy sources, the tourism industry can positively impact global climate change through the reduction of greenhouse gases their facilities emit.
Challenges the Tourism and Hospitality Industry May Encounter When Adopting Alternative Energy/Fuel Strategies:
In addition to the location challenges some tourism facilities may have, with certain alternative energy sources not available, such as a consistent amount of sunshine or wind, the primary challenge the tourism and hospitality industry may encounter when adopting alternative energy and/or fuel strategies is the financial outlay needed to make significant changes that will truly impact global climate change. The return on investment on alternative energy projects are typically only seen after many years. These are long-term investments that add little value to the visitor’s experience.
In today’s difficult worldwide economy, travelers are demanding the most out of their dwindling vacation dollars. An investment to implement alternative energy sources, and the systems this implementation affects, can be significant. Although the tourism organization will likely recoup a small percentage of the cost in reduced traditional energy usage, this reduced energy cost as the only source of the return on investment often is not acceptable. For this reason, this cost recovery must often be coupled with increased prices to tourists. With the hyper-competitive nature of the industry, along with tightening traveler budgets, this often means the decision to make these types of improvements find opposition with tourism facility owners and investors.
However, the facility may be able to use these improvements in their marketing campaign. As travelers become more environmentally conscious, they may choose to place a premium value on these facilities. This could be a means of differentiating their facilities from their competitors. Corporate social responsibility is an increasing concern for consumers in general, around the world.
Given the immense size of the global tourism industry, it’s not surprising that this industry can affect significant global change, such as helping curb climate change. Not only is global climate change a growing social concern, but it also can significantly impact the tourism industry. For this reason, the industry, as a whole, should adopt alternative energy and/or fuel strategies to help counter these negative effects. As an example, increasing temperatures in areas, such as the Mediterranean, can make some days too hot for visitors to truly enjoy. On the other side of the tourism coin, ski resorts can see less snowfall and shorter ski seasons, negatively impacting these areas as well. Even increased rain can negatively impact whether visitors come to visit a location. There are a variety of types of alternative energy sources the tourism industry may consider adopting. The cruise industry is well-suited for wind and solar energy. Other types include: biomass fuels, hydro power, and geothermal power. These can be used for electricity generation, heating, swimming pool maintenance, and fuel in facility vehicles. However there are challenges that many tourism organizations may encounter. Obviously, not all alternative fuel sources will be available at each location. In addition, the significant financial investment will often require increased costs passed on to consumers who already have restricted travel budgets, due to the current economic challenges.
Blazevic, B. & Rijeka, U. (2009). The role of renewable energy sources in regional tourism development. Tourism and Hospitality Management. 15 (1). p25-36.
Dwyer, J.F. (1988). Predicting daily use of urban forest recreation sites. Landscape and Urban Planning. 15 (1-2). p127-138.
Hu, Y. And Ritchie, J. (1993). Measuring destination attractiveness: a contextual approach. Journal of Travel Research. 32 (2). p25-34.
Reckoska, G., Reckoski, R. & Vasileska, A. (Dec 2008). Energy consumption in hotel industry: Case study in Ohrid. Tourism & Hospitality Management. 14 (2). p291-300.
Renewable energy in tourism initiative: Best practices in the cruise line sector. (Mar 2008). Available: http://www.ecocrownhospitality.com/documents/Cruise_Lines_080324.pdf. Last accessed 15 Mar 2011.
Scott, D. (Jan 2011). Why sustainable tourism must address climate change. Journal of Sustainable Tourism. 19 (1), p17-34.
Scott, D. & Becken, S. (Apr 2010). Adapting to climate change and climate policy: Progress, problems and potentials. Journal of Sustainable Tourism. 18 (3), p283-295.
Shoemaker, S. (1994). Segmenting the U.S. travel market according to benefits realized. Journal of Travel Research. 32 (3). p8-21.
Viner, D. & Agnew, M. (Jul 1999). Climate change and its impacts on tourism. Available: http://intelligenttravel.typepad.com/it/files/tourism_and_cc_full.pdf. Last accessed 15 Mar 2011.
World Tourism Organization UNWTO. (No date). Available: http://unwto.org/. Last accessed 15 Mar 2011.
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!