Papa John’s competitive strategy summary

Section 4

Papa John’s competitive strategy

Papa john’s competitive strategy aims to achieve a competitive process to remain on top of the other key players. According to the typology, firms either focus on low-cost or differentiation to stay competitive. Other firms may also seek to combine the two (low-cost and differentiation). Since the inception of Papa John’s company, they have always emphasized product differentiation based on quality to their customers. Papa John’s pizza production process utilizes only fresh ingredients which customers believe are superior in quality.

On the other hand, many of the company’s competitors use frozen pizza dough and sauce made from concentrate, which is perceived to be lower in quality. As a result, Papa Johns’ products remain competitive in the market. About low-cost strategy, Papa John’s rejects the idea of using low pricing as a competitive strategy and therefore disregards Porter’s typology on low-cost plans.

Porter’s differentiation strategy lies at the heart of Papa John’s competitive strategy. With the differentiation plan in place, Papa John’s can concentrate on differentiating them from their competitors. The products of Papa John’s are marketed as being of superior quality. This marketing strategy is supported by their supply network, which distributes twice weekly to all franchise sites (Trebilcock, 2014). Papa John’s can ensure clean, high-quality goods for their clients by employing strategies like these. They distinguish themselves in the market by providing healthier items than the competition. There are no fillers in their ingredients, such as meats (Raheja, 2013). However, because their competitors’ products contain fillers, consumers prefer healthier alternatives like this. In general, consumers will notice these discrepancies and be willing to pay more to compensate for them (Parnell, 2008). Papa John has taken advantage of the first-mover advantage by following Miles and Snow’s plan. They developed the world’s first online ordering system (Lauchlan, 2017). Papa John’s has observed an increase in consumer use of digital technologies due to this technology. They continue to utilize digital technology to stay ahead of their competition. They now offer loyalty programs and mobile apps. While both Porter and Miles and Snow’s methods are evident within the strategies of Papa John’s, I would say that Porter’s method is the more effective method for the company. With the Porter method, Papa John’s can analyze the competition and their own company to ensure companywide success.

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