Profiling Markets With Psychographics
Profiling the Soft Drink Market with Psychographics
The intent of this analysis is to evaluate the various psychographic segments of the soft drink marketplace. There are seven different psychographic segments included in this analysis, each with drastically different expectations, needs, wants and preferences for soft drinks overall. Beginning with the Thrill Seekers, and progressing to the Trendy Quality Seekers, then the Price-Value Shopper who shops for soft drinks on price and availability, then the Social Shoppers, Brand Aspirationals and Price-Sensitive Affluents round out the entire series of segments. Each of these segments have drastically different needs and approaches to purchasing and consuming soft drinks as this analysis illustrates.
Analysis of Psychographic Segments
Each of the segments are analyzed with specific focus on their preferred types of soft drinks, ways of purchasing them, and a short analysis of their demographics as well. The differences in each segment are significant from the perception of what soft drinks are supposed to deliver in terms of enjoyment, opportunities to socialize, and meaning in their lives.
See adventure, fun and the chance to connect with and have fun with friends as the very best part of life, the Thrill Seekers are often involved in two or three sports activities and several different social programs. The are very extroverted, confident, and see life as meant to be fully lived, without holding anything back. Their decision of which soft drink top buy is more motivated by the energy kick and rush of caffeine in addition to taste. They are very brand loyal to high energy drinks including Red Bull and also like Monster drinks as well. It is common to find them at parties well into the early hours of the morning, looking to have fun with friends and also experience life to its fullest. Their age groups range from 15 to 26, predominantly male, and often have at least three dozen Xbox 369 games in addition to motorcycles, jet skis and a snow board. Thrill Seekers is also a referent group for the Price Value Shopper who sees their role in life as serving members of this segment, many of which are children of Price Value Shoppers.
Trendy Quality Seekers
Upwardly mobile young professionals the majority of which are Dual Income No Kids (DINKS), members of this psychographic group are more focused on entertaining, traveling and attaining their own goals professionally and personally than any other group in this study, the trendy quality seekers are motivated by a good bargain and also retaining brand loyalty. Like the Price Sensitive Affluents, they are very focused on getting a good deal and winning the game of shopping, the difference however with this segment is that they will pay even more than the Affluents for a specific brand or label. Their up-and-coming status means a lot to them as they entertain often, and they want to portray the right image as well. They go to concerts, travel, read and often do home improvement projects to have fun and also get a sense of accomplishment in their lives. Their age is between 21 to 35 and they are often in mid- to upper income groups. Their DINK role opens up significant incremental income to pursue their passions as well. Marketing soft drinks to this group stresses their aspirations fo traveling globally and have a good time with friends, and also being connected with those they value the most, close family and friends.
Shops at mass merchandisers and discount retailers including WalMart as members of this segment see it as their duty to shave every possible cost from family expenses in an effort to make ends meet. Their mission in life is to enable their families to make ends meet every month, and they are passionate in the pursuit of this goal. They have very strong religious affiliations, and are often the cornerstone of youth groups and family ministries in their churches and synagogues. The most important value they have in their lives are their families. They tend to pay cash the majority fo time for things they buy and think they worry too much about life in general and spending time with their families specifically. They have as a group a median U.S. per capita income of around $47,000 a year, often have two more children and are stay-at-home mothers raising their families. They are also the most solid psychographic and demographic segment discount retailers have in the U.S.
As a group, these younger consumers are more concerned with what people think than any other psychographic segment and are also the most into conspicuous consumption. They are also more dictated and guided by collective taste than any of the other segment and seek to gain approval and peer approval by their purchases of everything fro soft drinks to styles of clothing. They are also very focused on how best to show they understand the natural ingredients in certain products and work to show they also have a very firm grasp of nutritional content of foods and drinks as well. A sub-segment of this market are also status-driven vegetarians who fall into a psychographic subsegment that seeks to use their purchases of beverages and food as a social statement as well. Social shoppers concentrate on these aspects of purchasing to promote their own identity and also strengthen it. They see purchases as a validation to the outside world of who they are. They are in the 15 — 26 age group, of median incomes levels of around $47,000 a year, and are part of larger families where the realities of economic sacrifice often force them to make trade-offs on purchases. When asked to make a selection of one product over another, they often choose a brand that more precisely aligns with the values mentioned here.
These are young careerists between the ages of 26 to 35, have higher-than-average incomes and believe strongly that the brands they are affiliated with to a large extend define who they are. As a result, they often drink name-brand soft drinks and high-end beers including Heineken. They are more about how they look that who they are; as their appearance and own reputation preoccupy their thoughts. They are very brand conscious and also flock to brands that sports stars from the NFL, NBA and major league baseball endorse. They are between 16 and 24 years of age, the majority fo them are single, and they most often watch FOX Sports and play video games on the Xbox 360.
The most senior group of the psychographic segments are the price-sensitive affluents, who get pleasure from saving a significant amount of money on everything from food to soft drinks and fine wines. Their motivation is also status, yet it is more focused on the luxury experience, not just the brand names as the Brand Aspirationals are. They are also product of bagging a great deal on pretty much anything, and will get a sense if satisfaction from getting a half dozen liters of Diet Coke at Costco for 75 cents each on sale. They see price shopping and consuming as a challenge. When they entertain, they most often serve the most common soft drinks to their guests, and also serve fine wines (bought on sale) to dinner guests. They are college educated, over 50 years of age, making over $100,000 a year on average. They are also highly educated and often live in upscale suburban areas.
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!