Marketing Summaries
Mattioli, D. (2011). Grocers Are Testing Smartphones. Wall Street Journal. Accessed 10 October 2011. http://online.wsj.com/article/SB10001424053111903532804576568811114380144.html
This article details the increasing use of technological innovations and integrations, and particularly the use of smartphone applications, in the marketing and sales promotion of items at individual grocery stores. In other words, grocers and other retailers are looking at ways to maximize on the way the people utilize smartphone technologies as well as at new ways in which consumers could use “apps” and other smartphone-based information to be directed towards specific purchases. For example, some retailers are looking at ways that people use comparative shopping features and experimenting to see if there is a way this could be done in a manner that allows for the marketing of additional like-items, or create larger purchases overall; sometimes it is believed that simply having more information available in the modern age can help a retailer (or a manufacturer) make a sale.
A major problem for many retailers has been that despite knowing about the importance of technological adaptations and having additional information available for consumers, costs have seemed prohibitive. The low margins in the retail grocery industry do not leave a lot of room for innovation in marketing strategies, especially when the costs of technology are seen as so high. With smartphones, though, the costs of creating information and avenues of access for consumers are minimal, as long as the right methods are employed.
These methods finally appear to be emerging, and this means that retailers will be able to better direct and better predict sales through the concentration and aggregation of their marketing efforts and new smartphone software. From accessing competing prices, companion offers, and basic product information through the use of Quick Response Codes to helping customers find items in stores, retailers are hoping that these new marketing technologies will both cut costs and increase sales at a time when economic uncertainty is still creating major worries for the industry. Increasing efficiency and effectiveness is always the name of the game in business, and it is of paramount importance in the current era; utilizing the now near-ubiquitous technology of smartphones and their applications is a must for savvy grocers.
Mourdoukoutas, P. (2011). How Greek Yogurt Captured the American Market: The other Half of the CNBC Story. Forbes. Accessed 10 October 2011. http://www.forbes.com/sites/panosmourdoukoutas/2011/07/22/how-greek-yogurt-captured-the-american-market-the-other-half-of-the-cnbc-story/
Greek Yogurt, which was all but unheard of in the United States less than half a decade ago, now outsells traditional yogurt giants by wide margins and is an enormously popular product. This article details the rise of this product, tracing its popularity back to the first importer of FAGE brand Greek yogurt, a small retailer in New York City. Simple word of mouth from his Greek-Americna customers to others saw sales of FAGE rapidly expand, and from their the product really took off.
Kostas Mastoras first started importing the yogurt following a trip to Greece for the tasting and purchasing for feta cheese for his shop. By 2000, he was importing so much that FAGE approached him about starting a joint venture to distribute their product trhoughoutthe U.S.. Though FAGE and Mastoras could not agree on terms, FAGE did open a U.S. distribution subsidiary and Mastroas continued to sell the product at his New York locations and worked with the team at FAGE to develop the product for the American market. The lower fat and non-fat options that were developed in part at Mastoras’ insistence became FAGE’s most popular sellers, and when Trader Joe’s and Whole Foods began carrying the product demand increased so significantly that FAGE was no longer able to keep up.
Opening a production facility in New York helped matters somewhat, but at this point word had really gotten out about the yogurt and the Chobani brand was about to hit the market, and it hit hard. Up to this point, the growth of Greek yogurt sales had been almost entirely driven by word of mouth, and even the inclusion of the yogurt at the large-scale specialty foods retailers like Whole Foods and Trader Joe’s was spawned primarily due to the previous track record of yogurt sales, not the result of specific or concentrated marketing efforts. Chobani changed the game, however, and quickly became the top-selling yogurt maker in the United States — from no sales in 2007 to over $500 million in sales in 2011. The power of marketing — when combined with a good product — is truly astounding
Marketing-Sales
The advertising to sales promotion ratio has changed during the past decade from what was once a 60:40 ratio, to what is now a 75:25 ratio. Reasons behind this change include the fact that it is a much more competitive marketplace overall, and that companies must compete for sales in an aggressive manner. Another measurement to consider is the Lifetime Value of Marketing Model that values the dollars spent on advertising over the life of a particular product, not just the life of the ad campaign itself.
“The so-called Lifetime Value of Marketing Model makes a strong case for sharper advertising copy, a higher advertising-to-sales dollar ratio.” (Neff 2000-page 4) Most for profit business’ consistently study industry trends, and are copiously aware of the costs of producing and selling their product. If studies show that more profits can be generated by spending additional advertising dollars on each sale, then most business’ will likely spend those dollars.
Another factor to consider as to why the ratio has changed so dramatically is due to the lower costs of producing the products (in inflation adjusted dollars). With globalization of production the costs to produce the product (whatever the product is) is generally lower percentage wise than it was just a few short years ago. Companies can apply those additional dollar savings to other areas, and the advertising area makes a certain amount of sense for using those savings, especially if spending such dollars on advertising leads to more sales, and even greater profitability.
Neff states, “the net effect is that a one-year campaign can pay off with a 9% spike in sales over a decade.” (pg 4) Those are numbers that will help any companies coffers.
Works Cited
Neff, Jack (2000) New Model: Ads pay off Longer Than First Year: Findings could shift balance with trade promotion, Advertising Age, Vol. 71, pg 4, Accessed July 22, 2007 http://0find.galegroup.com.salty.slcpl.lib.ut.us:80/ips/infomark.do?&contentSet=IACDocuments&type=retrieve&tabID=T003&prodId=IPS&docId=A59847029&source=gale&srcprod=GRGM&userGroupName=slpl&version=1.0.
.
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Literature
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Finance
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
Computer science
Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!
Psychology
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
Nursing
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Sociology
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
Business
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
Statistics
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Law
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
Reasons being:
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!
