Synopsis of the Australian Blueberry Industry


A BRIEF synopsis of the Australian Blueberry Industry

Introductory Production Information

Australian and World production

Average Yields

Plant Description

Botanical Classification

Important varieties

Morphological features

Seasonal growth cycle

Native to North America, the blueberry, is also known as bilberries, whortleberries and hurtle berries, (Filippone 2006). The blueberry is a member of the Ericaceae, or Heather family and its growth was regulated by the indigenous peoples of North America (Agriculture and Agri-Food Canada 2005). Blueberries are of the genus Vaccinium, which originates from the Latin word vacca, which means cow. Captain James Cook, circa late 1700s, noted in his records that cows really liked to eat this tasty berry (Filippone 2006). The first European settlers recognized these berries to be analogous to kinds of berries found in their land of birth. For example, there’s the blaeberry which is found in Scotland, whortleberries in Ireland, bilberries in Denmark, blabar in Sweden, or bickberren and blauberren in Germany (Agriculture and Agri-Food Canada 2005).

The blueberry varieties that are the most widespread are known as the “highbush” blueberry. The wild “lowbush” varieties are a growing favourite in recent years due to their health attributes (Filippone 2006). Blueberries are well-known for being rich in antioxidant compounds that fight free radicals that are associated with cancer, heart disease and premature aging (Agriculture and Agri-Food Canada 2005).

Introductory Production Information

To be productive, it is essential that blueberry bushes receive full, unobstructed sun exposure, and be planted in organically-rich, sandy acidic soil. Many reports state that this plant has the propensity to live for a duration of fifty years or more and can become over 2.5 metres tall. Blueberry bushes must be planted with their growth potential in mind (Cross 2009). Mitigating the transference of poor quality berries into the system, leads to an increase of overall product quality and grade (Chiasson 1996). Producing quality blueberries is strongly reliant on an appropriate harvesting technique and having excellent fertility and pollination programs (Yarborough 1994).

Considering Australia’s continual bombardment of feral species introductions throughout its history, the introduction of blueberries in the 1950s was completely unsuccessful. During the early 1970s and determined to have the blueberries “take root” in Australia, David Jones and Ridley Bell, both from the Victorian Department of Agriculture, started to import seed from both Canada and the U.S. During this time the Australian Blueberry Growers Association (ABGA) was formed (Clayton-Greene 1999). Victoria was the first to commercially grow blueberries in around the year 1974. A decade later, on the north coast of New South Wales, a second crop of commercially-viable cultivars were planted (DPI 2008). Approximately 50% of blueberries are sold as fresh market fruit into the Australian domestic market, 30% is exported to Asia and Europe, while the remaining 20% of fruit is processed, principally as frozen product (DPI 2008). Australian consumers can enjoy fresh blueberries practically year-round with the peak production during the months of October to March. This omnipresence of marketable blueberries is due primarily to the geographic spread of crops and the climate in Australia. (ABS 2008).

Australian and World Production

In 2009, the United States produced 165,198 metric tonnes of blueberries (FAO STATS 2010). Producing over 25% of all lowbush blueberries in North America, Maine is world’s largest producer (Fedefruta 2007). Michigan is the leader in highbush production (Agricultural Marketing Resource Center 2009). In 1998, Michigan farms produced 220,000 metric tonnes of blueberries (Michigan Department of Agriculture 2010).

In 2009, the Canada produced 103,070 metric tonnes of blueberries (FAO STATS 2010). Quantifiably so, British Columbia was deemed one of the most productive growing regions in the world and is the largest Canadian producer of highbush blueberries, yielding 29,000 metric tonnes in 2004 (British Columbia Blueberry Council 2007). Atlantic Canada has experienced a threefold increase in production since the 1980s, and as such, contributes 68,000 metric tonnes, which is almost half of the total North American annual production (Yarborough 2004, British Columbia Blueberry Council 2007).

In 2009, Europe produced 35,242 metric tonnes of blueberries (FAO Stats 2010). The biggest producer of wild blueberries is in Litloya, Norway (Naumann 1993). Highbush blueberries were first introduced to Germany and the Netherlands in the 1930s and now we can see their presence in Poland, Italy, Hungary, and Sweden (Naumann 1993). The north eastern part of Turkey is one of the main sources wild blueberries in the Mediterranean region (Naumann 1993).

In 2009, the Southern hemisphere (Chile, Argentina, Uruguay, South Africa, New Zealand, and Australia) produced approximately 31000 Metric Tonnes of blueberries (FAO STATS 2010). Currently, production continues to increase in all states of Australia. In 2010, Australia produced over 2,400 tonnes of blueberries, value at over $30 million (ABGA 2011). The blueberry farming industry is even newer in Argentina and its production has increased 400% in the last 3 years (USDA 2009). In South America, Chile is the largest exporter to the northern hemisphere, with an estimated area of 6,800 hectares (Asoex 2007). It has been reported that Chile exported in 2007 more than 21,000 metric tonnes of fresh blueberries and more than 1,000 metric tonnes of frozen product (Fedefruta 2007).

Average Yields

For production to be considered profitable, the minimum size of an orchard is 4 hectares (Wilk 2008). For this typical arrangement, we look at farms in northern NSW where there are usually about 3700 plants per hectare. Planted on mounded rows, each plant is 0.8 meters apart within the row and 3 meters from other rows (Wilk 2008). It is not until the fourth year of production that we consider the plants mature enough to produce the expected 2-3 kg of berries per season. It should be noted that there may be some production of around 0.5-1 kg of fruit per plant per season that will commence in the second year (Wilk 2008). Some cultivars in southern Australia are planted at a density of only 2000 to 2100 plants per hectare. This may produce 4-5 kg of fruit, but full production does not occur until the fifth year. Many growers in this region regularly produce 5 kg of fruit (Wilk 2008).

Plant description

Blueberries are perennial flowering plants that produce a dark-purple berry (Clayton 1999). They are usually erect and range in size from 10 centimetres to 4 metres tall (IAPT 2003). Smaller species are known as “lowbush blueberries” (synonymous with “wild”), and the larger species are known as “highbush blueberries”(IAPT 2003). The leaves can be deciduous or evergreen, ovate to lanceolate, and 1 — 8 centimetres long and 0.5 — 3.5 centimetres broad. The flowers are bell-shaped, white, pale pink or red, sometimes tinged greenish (IAPT 2003). The fruit is a berry 5 — 16 millimetres diameter with a flared crown at the end; they are pale greenish at first, then reddish-purple, and finally indigo when ripe (IAPT 2003). They have a sweet taste when mature, with variable acidity (IAPT 2003). Blueberry bushes typically bear fruit in the middle of the growing season: fruiting times are affected by local conditions such as altitude and latitude, so the height of the crop can vary from May to August depending upon these conditions (Clayton 1999).

Botanical classification

Vaccinium is a genus of shrubs or dwarf shrubs in the Kingdom of Plantae, the plant Order of Ericales, and the Family Ericaceae (IAPT 2003). The fruit of many species are eaten by humans and some are of commercial importance, including the cranberry, blueberry, bilberry or whortleberry, lingonberry or cowberry, and huckleberry. Like many other ericaceous plants, they are generally restricted to acidic soils (IAPT 2003).

Important Varieties

In Australia, the three most common varieties that are grown commercially include the ‘northern highbush’, ‘southern highbush’ and the ‘rabbit eye’ blueberry (Rhodes 2006). There are many cultivars associated with these varieties, many of which are well suited for the Australian climate (Clayton-Greene 1999). The ‘northern highbush’ types can only be grown in areas with cold winters, whilst the ‘southern highbush’ and ‘rabbit eye’ types can be grown in areas with warmer winters (ABS 2008). Some globally important varieties include (WIKI 2011):

Vaccinium angustifolium — Lowbush Blueberry

Vaccinium boreale — Northern Blueberry

Vaccinium caesariense — New Jersey Blueberry

Vaccinium corymbosum — Highbush Blueberry

Vaccinium darrowii — Evergreen Blueberry

Vaccinium elliottii — Elliott’s Blueberry

Vaccinium formosum

Vaccinium fuscatum — Black Highbush Blueberry; syn. V. atrococcum

Vaccinium hirsutum

Vaccinium koreanum

Vaccinium myrsinites — Evergreen Blueberry

Vaccinium myrtilloides — Canadian Blueberry

Vaccinium pallidum Ait. — Dryland Blueberry (images); syn. V. vacillans Torr.

Vaccinium simulatum

Vaccinium tenellum

Vaccinium virgatum — Rabbiteye Blueberry; syn. V. ashei

Morphological features

Starting as a woody plant, the leaves initiate growth at the base and grow to the top of the plant and generate thick green water storing stems and leaves, known as canes (Valehzuela 2009). There is significant variation between this genus where the smaller lowbush blueberry plant grows no more than a meter in height, whereas the highbush blueberry plants can be anywhere from 1.5 meters to 3.5 meters in height (Valehzuela 2009). It should be noted that the rabbiteye blueberry has been recoded of growing to a maximal height of over 6 meters (Valehzuela 2009).

Blueberries are known for having very thin fibrous roots devoid of root hairs with the finest ones being no more than twenty µm in their diameter (Valehzuela 2009). Highbush blueberry plants have endotrophic mvcorhizza, which assist the roots in absorbing water and nutrients, while lowbush blueberry plants have rhizomes instead of roots, allowing them to grow more in the area they cover, rather than height (Valehzuela 2009). Highbush varieties can have root systems that can 2 meters in diameter but they rarely go farther than 1 meter deep (Valehzuela 2009).

The flower growing within the bud grows differently than the fruit buds. It grows from the base to the tip, which is opposite to than the fruit buds (Purdue University Horticulture & Landscape Architecture 2009). The fruit buds develop basipetally, towards the base from the tip of the freshly made shoot, and they initiate their development during the transition from summer to fall (Valehzuela 2009). The bigger the shoot diameter is (climate dependent), the greater the number of flower buds and therefore the larger the actual size of each berry will be (Valehzuela 2009). The greater number of seeds, cell size, and cell number are factors that are directly proportional to the overall size of the fruit (Valehzuela 2009).

Seasonal growth cycle

After chilling, the blueberry bushes lie dormant and will initiate growth as soon as there are favourable conditions (Longstroth 2002). As the ground begins to warm in early spring, the roots begin to grow, specifically in the moist warm surface soil. The buds start growing by accessing the sugar that was stored in the buds (Longstroth 2002). Soil that bare saturated with water, as in flooded fields, may cause the roots to drown or cause the root system will remain shallow. Drier soils tend to have deeper roots systems. Soil moisture is very important throughout the growing season because the roots must be able to sustain sufficient flow of water and nutrients to the leaves to maintain growth (Longstroth 2002).

Typically there are 6 to 12 flowers in a cluster and the flowers at the base of the bud open first. During bloom, the first flowers are then pollenated and have the propensity to support the growth of the largest berries (Longstroth 2002). Conversely, the later buds tend to produce smaller berries. As the fruit begins to grow, roots slow their growth, and the shoots, fruit and new leaves now demand more sugar and water (Longstroth 2002). Taking advantage of the early period of fruit growth is very important in determining the final size of the berries. For several weeks after the initial stages of bloom, berries grow by hyperplasia and later on it switches to hypertrophy (Longstroth 2002).

The plant’s energy is channelled into being a berry making machine. During harvest time, shoot and leaf growth has virtually stopped (Longstroth 2002). After harvest the plant begins to prepare for next year’s growth. Sugar is stored as starch in the bark and wood of the shoots and in the roots (Longstroth 2002). At this time, root growth increases and the roots will be actively growing if the soil is moist (Longstroth 2002). Under good growing conditions the plant can store up large reserves, for next year’s growth (Longstroth 2002).

Blueberries will usually ripen over a period of three to four weeks. It is expected that ripe blueberries should have be uniformly blue in colour (Valehzuela 2009). Fruit with an even a slight red tinge are considered less mature and will not be as sweet as more mature berries. Weather conditions will determine when blueberries must be harvested (Longstroth 2002). This can be as many as four times in intervals of five to seven days. Harvesting more frequently may not make efficient use of labour, whereas less frequent harvesting may result in a high percentage of overripe fruit (Longstroth 2002).

During fall, next year’s flower buds start to form and when growth starts in the spring, the terminal buds begin growth first (Longstroth 2002). Lateral buds start to grow distal of the shoot and typically will initiate growth later than those nearer to the tip (Longstroth 2002).

According to the Perdue University Horticulture Quality Guidelines (Purdue University Horticulture & Landscape Architecture 2010):

Blueberry quality is a combination of appearance and flavour. According to grade standards, U.S. No.1 consists of blueberries which meet the following requirements: (1) Similar varietal characteristics; 2) Clean; (3) Well collared; 4) Not overripe; (5) Not crushed, split, or leaking; and, 6) Not wet.

Fruit should be free from: (1) Attached stems (2) Mould (3) Decay; (4) Insects or when there is visible evidence of the presence of insects; (5) Mummified berries; and, (6) Clusters, and free from damage caused by (1) Shrivelling; (2) Broken skins; 3) Scars; and (4) Green berries. Quality characteristics of interest to the grower include plant vigor, yield potential, and disease resistance.

Best practice suggests that ripe blueberries should be cooled within 4 hours of harvest (Boyette 1999). Refer to Figure 1 for a graph that outlines the senescence of blueberries in relation to ambient temperature.

Figure 1. Percentage of decay in packaged blueberries stored at various temperature. (Adapted from Boyette,1999).


The blueberry industry is challenged to face issues that that will impact production levels and crop value (AGBA 2010). With Rapidly increasing acreage and world-wide supply, the resulting marketing challenges will manifest themselves in all facets of this industry (BCMAFF 2003). Promotional activities will be essential in order to promote increasing consumption of blueberries (BCMAFF 2003). It could be deduced that Australian producers produce only a small percentage of the crop, and as such they become vulnerable to competition from other blueberry producing areas (BCMAFF 2003, AGBA 2011). Having an effective marketing strategy for the quality-oriented production and high-level consumption of blueberries is crucial in order to maintain and increase the market share (BCMAFF 2003, AGBA 2010). Currently, the demand for blueberries is an increasing trend in domestic and international markets (BCMAFF 2003). Reliant on consumer health awareness, buyers in countries like Japan could afford the Australian market with great potentials in developing the outward expansion of export markets. In order to have a viable industry where accessible profit is the driving force for innovation, there must be a continual push for new blueberry products. (AGBA 2010).


The Australian blueberry industry is a rapidly expanding industry with huge potential as blueberries are a popular, well flavoured, healthy food that is sought by the health conscious consumer. Understanding the growth cycle, harvesting techniques, and marketing aspects will be crucial in providing quality blueberries to an already competitive marketplace. Selection of the correct variety, according to the climate and production criteria of the grower, is strongly deterministic in its inherent profitability. Slow growth, seasonal lag times, crop maintenance, declining prices, and availability of labour, may invariably affect the grower’s propensity to have blueberry farming as a sole source of income.


Agriculture and Agri-Food Canada. 2005. ‘Crop Profile for Wild Blueberry in Canada’. Prepared by: Pesticide Risk Reduction Program

Asoex, 2007. Fruit Export Statistics. Chilean Federal Association of Exporting.

AUSTRALIAN BUREAU OF STATISTICS (ABS) 2008. Agricultural Commodities: Small Area Data, Australia, 2005-06 (Reissue), ABS No 7125.0.

Australian Blueberry Growers Association (ABGA). 2011. Retrieved from:

Australian Blueberry Growers Association (ABGA). 2010. Blueberry Annual Investment Plan — 2010/2011

BC Ministry of Agriculture, Food and Fisheries Industry Competitiveness Branch (BCMAFF). 2003. BC Highbush Blueberry Industry

Boyette, M.D., 1999. Postharvest Cooling and Handling of Blueberries. U.S. Department of Agriculture: North Carolina Cooperative Extension Service. Retrieved from:

British Columbia Blueberry Council. 2007. BC Blueberries — 2007.

Chiasson G.1996. ‘Harvesting for Blueberry Quality’. Department of Agriculture & Rural Development.

Campbell, M, 2003. AUSTRALIA Fact Sheet — Blueberries. Retrieved from:

Clayton-Greene, K.1999: “The Blueberry Industry in Australia: An Overview” a summary of an article at the Web site for the International Society for Horticultural Science.

Creationwiki 2009. BLUEBERRY. Retrieved from:

Cross, J. 2009. Average Berry Plant Yields: Expected Harvest of Four Fruit Bearers. Retrieved from:

DPI 2008. Blueberry production in southern Australia. Department of Primary Industries, Farm Services, Parkville, Victoria.

Fedefruta, 2007. Blueberries in South America. Chilean Federal Fruit Board

Filippone PT. 2006. ‘Blueberry History’. Retrieved from:

International Association for Plant Taxonomy (IAPT). 2003. “Vaccinium Linnaeus.” Index Nominum. Retrieved from: Genericorum

Jenkinson L. 2008. Growing Blueberries. Retrieved from:

Longstroth, M. 2002. A Year in the Life of a Blueberry Bush. HORTICULTURE: Van Buren MSUE. Retrieved from:

Michigan Department of Agriculture, 2010. State-wide Fruit Production Report.

Naumann, W.D. (1993). “Overview of the Vaccinium Industry in Western Europe.” In K.A. Clayton-Greene. Fifth International Symposium on Vaccinium Culture. Wageningen, the Netherlands: International Society for Horticultural Science. pp. 53 — 58. ISBN 978-90-66054-75-

New Brunswick Department of Agriculture, Aquaculture and Fisheries, 2008. ‘Producing High Quality Wild Blueberry Fruit’. Retrieved from:

DPI 2008. Blueberry production in southern Australia. Department of Primary Industries, Farm Services, Parkville, Victoria.

Pirovano, F., 2005. “Argentina Blueberries Voluntary 2005.” GAIN Report. Foreign Agricultural Service. Retrieved from:

Purdue University Horticulture & Landscape Architecture. 2010. Blueberry Quality Parameters and Metrics. Retrieved from:

Purdue University Horticulture & Landscape Architecture.2009. Blueberry. Retrieved from:

Rhodes, J. 2006. ‘Honey bee pollination of blueberries’. In: DPI, N. (ed.) Primefacts.

USDA, NRCS. 2009. The PLANTS Database (, 13 April 2009). National Plant Data Center, Baton Rouge, LA 70874-4490 USA.

Valehzuela, L. Blueberry Root Anatomy . Retrieved from:

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Yarborough DE. 2005 Factors contributing to the increase in productivity in the wild blueberry industry, Small Fruits Review, 3(1-2), July 2004, 33-43,

Yarborough, David. 1994. Methods for Producing and Harvesting High Quality Wild Blueberries. N.B. Hort. Congress. Public Affairs Division, University of Maine.

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